Archive for August, 2012

Selecting a diamond

Friday, August 31st, 2012

Here is a quick lesson on some of the in’s and out’s of selecting a diamond for an engagement ring, earrings, necklace or any other diamond jewelry.   What prompted this post is a situation that happened this week at the store.  We had a young couple come in to get our opinion of a diamond they had purchased elsewhere.  The diamond in question was the center stone in an engagement ring.  The “certification” that came with the diamond stated that the gemstone was a G color, which has a beautiful, white body color.  The center diamond of the ring in question was CLEARLY a brown/yellow color and didn’t match the other diamonds in the engagement ring at all.  By our evaluation the diamond was somewhere north of J, which is three to four color grades off.  If you are wondering about the color scale of diamonds, please refer to the chart on our bridal page.   Luckily the couple was able to return the diamond and replace it with a TRUE color diamond from our store.  What does this all mean?  You, as the customer, must be totally sure of the diamond you are purchasing.   While a certified diamond sounds like a “sure thing”, more times than not they aren’t.  The ultimate question is what can you do to ensure that you are getting the diamond you are looking for.   The solution can be sumed up in one phrase, “If you don’t know diamonds, know your jeweler”.  My father in law taught me a very important lesson concerning diamonds, always be sure of what you have.  Grade and double check everything, even if it is a certified  diamond.   When we are presenting diamonds at the stone our preferred way is loose and unmounted.  That way you and I can look at them together with no obstacles in the way.  “NAKED!!”  The diamonds that walk out our door and adorn a new bride, mother, wife, daughter, or any person, need to be perfectly represented and accurate.   There are NO DO OVERS.   Most importantly get to know the person on the other side of the counter, this goes both ways.  Building a friendship with the folks that walk through our door is one of the many rewarding things I do each and every day.